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A Framework for Marketing Management- Second Edition

5 stars (Excellent condition - textbook with library binding) - The book arrived swiftly and in excellent condition. I did not know what to expect for the library binding, but I have been very happy so far. It is a plain hardcover with a piece (color) of the original softcover professionally glued to the front. The content is exactly as it should be. Much better durability and great quality. Smooth transaction process, no snags and no problems. 3 stars (It's good, but the discribution of it should be more specific) - Actually, it's an international version. Therefore,the saler should mark this on his or her remarks. 2 stars (A Framework for Marketing Management, Second Edition) - I ordered this book over 1 month ago - I have NOT received it yet. I am wondering what happened. ...
Prentice Hall :: Business & Economics & Marketing & General :: Marketing Management :: Marketing - General :: Marketing :: Management :: Entrepreneurship :: Business&Economics :: Bu :: A Framework for Marketing Management- Second Edition

 

Retailing Management W-Student Tutorial CD-ROM

4 stars (Basic introduction with a few bright spots) - This book serves as a basic introduction to retail, though it often feels like "baby talk". It basically describes, without much analysis, the types of policies retailers adopt in several areas including merchandising, inventory management, ordering, HR, finance, store layout, etc. Good as a reference to what others are doing, but not at the cutting edge of retail. 4 stars (A realistic review of Retailing....) - RMgmt is a great book with valuable case studies from people with REAL experience. From concept to info systems, the book helps the reader really understand the critical areas of a retail business and the virtal measures ...
McGraw-Hill-Irwin :: Business & Economics & Marketing & General :: Sales & Selling - Management :: Retail Management :: Industries - Retailing :: Entrepreneurship :: Business&Econom :: Retailing Management W-Student Tutorial CD-ROM

 

Marketing Management

5 stars (Marketing Bible) - This book by Marketing Guru Philip Kotler is a Bible you must read before starting your career in Marketing. ' Marketing Management ' mainly focuses on strategic decisions of a marketer, such as positioning, segmentation, startegies at different stages of product life cycle, brand building strategies, etc. It is better to finish 'Principles of Marketing' first to understand the strategies in marketing management. A joy to read, with great case studies and online companion site. 4 stars (A Marketing textbook for students, not managers) - No doubt this book is a classic in Marketing - most any MBA program in the world has this book as required, if not optional, reading. If you're taking an academic Marketing class, you'll probably be required to buy this, and rightfully so. If you need a desk reference on Marketing, again this will be a good read. That said, it is a very long and detailed read that covers Marketing definitions, Marketing gurus, Marketing tactics, Marketing strategy... The whole 9 (or 10?) yards. In being everything to everyone, the book loses some of it's strength. If your interests are less broad and academic, the book is too broad. Interesting in improving your advertising? There's more precise books out there. Interested in applied Marketing Strategy? Again, there's more focused books available than even just reading Kotler's sections. 5 stars (An absolute masterpiece) - It's not an easy task to thoroughly review and summarize such a vast discipline as Marketing. Prof. Kotler's book is definitely the best choice for those wishing to start learning Marketing from scratch as well for those experts wishing to review or deepen their knowledge through the extensive bibliography which is provided. The reading is easy and enjoyable, thanks to pictures, examples from everyday's life and common Marketing mistakes that make you master the art of observation and strategy. It would have been useful to dedicate a chapter o...
Prentice Hall :: Business & Economics & Marketing & General :: Marketing Management :: Marketing - General :: Marketing :: Management - General :: Management :: Entrepreneurship :: :: Marketing Management

 

99 Cows

5 stars (Something Good About Cows) - For meat-eaters out there, Seth Godin provides a safe, satisfying and stimulating serving in 99 Cows . This collection does exactly what it should; providing practical examples that demonstrate how simple it can be to excel. Any project will be better after reading Purple Cow and this "lab manual" side dish. 5 stars (Meet 99 Purple Cows) - As a followup to his book Purple Cow, Seth Godin has compiled this eBook with 99 examples of Purple Cows in action. (Check out Cow 99 if you want to learn more about why you're hearing more talk about Purple Cows these days!) As a sometime innovator, often early adopter and frequent sneezer (guess you could say I was purple, when purple wasn't cool...) it didn't surprise me to see numerous examples of products and services that I am delighted to use on a regular basis. This companion to the Purple Cow is a valuable way to take the message of the importance of being remarkable to others. Chances are, you'll find a company you know (maybe even one of your competitors) in this eBook. Read it for ideas on how to make your business remarkable! 5 stars (See the Purple Cow in Action) - 99 Cows is a super accompaniment to Seth Godin's Purple Cow, a manifesto for the remarkable. Although it's not really a "workbook" in the traditional sense of the word, it will give you more ideas on harnessing the power of purple after you read about the reasons why you should in Purple Cow. It didn't surprise me to find that many of the companies, products and Online services that I consider cool are purple cows, since I would consider myself a sometime innovator, usual early adopter and constant "sneezer," (you might say I was purple when purple wasn't cool ;^) The 99 cows in this book are great examples of the kinds of ideas that make people like me take notice of you and your company, buy your products or use your services, and, most important, become the kind of raving fans that tell others about you. ...
DoYouZoomInc :: Marketing - General :: Business & Economics & Marketing & General :: Business & Economics :: Seth Godin :: :: 99 Cows

 

The Ultimate Guide to Sports Marketing

4 stars (Worth every dime) - This book is full of good information, and some new perspectives on old themes. I would recommend the book to anyone starting an event or seeking sponsorship for an existing event. Every sponsor seeker should have this book in their library and read it every year or two. ...
McGraw-Hill :: Business & Economics & Marketing & General :: Sports administration :: Sports :: Marketing - General :: Marketing :: General :: Business&Economics :: Business & Eco :: The Ultimate Guide to Sports Marketing

 

Sports Marketing - A Strategic Perspective 3rd Edition

5 stars (Excellent) - It tackles the various topics in sports marketing with great clarity and all the chapters integrate seamlessly. It explains concepts with good, clear everday sport examples. 3 stars (A well structured approach to the subject.) - Shanks has produced a solid undergraduate text. It has many examples and is well supported by case and discussion material. Also, the book makes good use of the Internet as a support medium. I am not aware of whether or not an instructors package is available. If not, that is a failing. ...
Prentice Hall :: Business & Economics & Marketing & General :: United States :: Sports & Recreation :: Sports :: Marketing - General :: Marketing :: General :: Economic aspects :: Bus :: Sports Marketing - A Strategic Perspective (3rd Edition)